Baby Loss Awareness Week 2022

October 9th marks the 20th year of Baby Loss Awareness Week in the UK. Baby Loss Awareness Week takes place every year from 9th-15th October and aims to remember, raise awareness, and drive change. 

This week is dedicated and an opportunity to raise awareness about pregnancy and baby loss and how it affects thousands of families every year. It’s also an opportunity to support bereaved parents and families and commemorate their babies’ lives and lost pregnancies. The campaign aims to drive improvements in care and support for anyone affected. 

Pregnancy and baby loss statistics 

In the UK, a stillbirth is defined as the death of a child at or after the 24th week of pregnancy, while a miscarriage is typically regarded as the loss of a child before the 24th week of pregnancy. 

  • It’s estimated that 1 in 4 people in the UK experience pregnancy or baby loss. 
  • In 2020, 1 in every 225 pregnancies ended in stillbirth 
  • In 2020, 1,719 babies who were born after 24 weeks gestation died in their first 28 days of life in England Wales. 

We are aware that going through a pregnancy can be challenging and can feel hopeless, confusing or even lonely and you might be unclear of what your next steps will be. Find support that’s right for you here

How Can I Support Baby Loss Awareness Week? 

Turn the UK Pink and Blue 
If you work in a public building that is illuminated at night or if you know someone who does, you can ask them if they would consider turning the building pink or blue for Baby Loss Awareness Week. Your own outside lighting may even change colour in support! 

Wave of Light 
Join other families around the world at 7pm on 15th October in a global ‘Wave of Light’ and light a candle in memory of all the babies that have died too soon. 

Make a donation 
Your donation will enable all bereaved parents, together with their family and friends, to join forces with people all over the world to remember their babies’ lives and help the goals of Baby Loss Awareness Week in the UK. 

Ribbon Remembrance 

As well as showing your support with a handmade pink and blue ribbon pins and enamel badges, you can show your support by identifying shop fronts or other community wall spaces to hold a display. 



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